Rate a company for more than its balance sheet and bottom line. ResponsePlanet.com, an open feedback forum for the public, lets you rate companies and businesses, subjectively. For example, if you just bought insurance, rate your insurance company for the comprehensiveness of their insurance coverage, their transparency and level of detail they go to in explaining the insurance benefits and the quality of their service. Or, if you have just signed up for a hosting package or a broadband Internet connection, rate your hosting provider and ISP, respectively. Basically, let your company ratings tell companies what you think of them, what you like about them and where and how you think they need to shape up. Let customer feedback via this public feedback channel help companies improve and serve yourself and customers like you better.